Dr Kisholoy Roy

The Test match played between India and Australia in March 2001 at the Eden Gardens certainly was one of the most superbly fought and won Test matches by India in cricketing history. There is little...

The book is a differentiated biography of former Indian skipper M S Dhoni that celebrates the total journey of the individual as a cricketer through various assorted articles that have been...

This book can well be considered as a sequel to my authored book published in 2017 titled How To Execute Celebrity Endorsements to Enhance Brand Preferences? If my first book on celebrity...

How to be a Successful Case Writer & Teacher is definitely one of the most comprehensive and lucidly written books on case learning methodology. Readers are introduced to the essence and importance...

This book titled How to Execute Celebrity Endorsements for Enhancing Brand Preferences? speaks of the various theoretical and empirically established perspectives regarding celebrity endorsements in...

This book titled How to Write Effective Teaching Notes & Teach Case Studies Effectively? can well be considered to complete my authored trilogy on management case studies. My previous two books being...

Sounak Samaddar is a man of forty years. He started his search for a soul mate while he was in his late 20s. In the midst of all the years gone by, Sounak had a number of romantic encounters but then...

A chance invitation of Probal Pakrassi, the protagonist and the detective in the novella to the Sengupta household at Madhyamgram in the outskirts of Kolkata followed by a murder of the chief karta...

This book is classified into two major sections viz. Perspectives and Plots. While the Perspectives section majorly speaks of the conventional gender portrayals in advertisements over the years in...