The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

Explaining that the practice of selling ideas is a matter of encouraging others to share one's beliefs by applying strategies in psychology and emotional intelligence, a guide for salespeople invites readers to self-assess their persuasion personality and build on natural strengths. Reprint.

Author: G. Richard Shell

Publisher: Penguin Books

Publication Date: December 30, 2008

Number of Pages: 320 pages

Language: English

Binding: Paperback

ISBN-10: 0143114042

ISBN-13: 9780143114048