Oxford University Press
Data-Driven Campaigning and Political Parties : Five Advanced Democracies Compared
Product Code:
9780197570234
ISBN13:
9780197570234
Condition:
New
$34.70
Challenging the often-hyperbolic claims that have been made around the use of data in election campaigns for voter manipulation and suppression, this book provides unrivalled evidence of how parties actually behave. It shows that data-driven campaigning practice is not inherently problematic or new, but neither is it uniform, rather systemic, regulatory and party level factors affecting the nature of campaigning. Providing detailed empirical examples from Australia, Canada, Germany, the UK and US, this book shows how parties campaign and explains why parties differ, thereby resetting prevailing understanding of the role of data in campaigns.
| Author: Katharine Dommett, Glenn Kefford, Simon Kruschinski |
| Publisher: Oxford University Press |
| Publication Date: Jan 16, 2024 |
| Number of Pages: 257 pages |
| Language: English |
| Binding: Paperback |
| ISBN-10: 0197570232 |
| ISBN-13: 9780197570234 |
Data-Driven Campaigning and Political Parties : Five Advanced Democracies Compared
$34.70
Challenging the often-hyperbolic claims that have been made around the use of data in election campaigns for voter manipulation and suppression, this book provides unrivalled evidence of how parties actually behave. It shows that data-driven campaigning practice is not inherently problematic or new, but neither is it uniform, rather systemic, regulatory and party level factors affecting the nature of campaigning. Providing detailed empirical examples from Australia, Canada, Germany, the UK and US, this book shows how parties campaign and explains why parties differ, thereby resetting prevailing understanding of the role of data in campaigns.
| Author: Katharine Dommett, Glenn Kefford, Simon Kruschinski |
| Publisher: Oxford University Press |
| Publication Date: Jan 16, 2024 |
| Number of Pages: 257 pages |
| Language: English |
| Binding: Paperback |
| ISBN-10: 0197570232 |
| ISBN-13: 9780197570234 |
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