Columbia Business School Publishing
Shareworthy : Advertising That Creates Powerful Connections Through Storytelling
Product Code:
9780231208260
ISBN13:
9780231208260
Condition:
New
$44.31
Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive--and that audiences enthusiastically share.
| Author: Robin Landa, Greg Braun |
| Publisher: Columbia Business School Publishing |
| Publication Date: Jun 25, 2024 |
| Number of Pages: NA pages |
| Language: English |
| Binding: Hardcover |
| ISBN-10: 023120826X |
| ISBN-13: 9780231208260 |
Shareworthy : Advertising That Creates Powerful Connections Through Storytelling
$44.31
Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive--and that audiences enthusiastically share.
| Author: Robin Landa, Greg Braun |
| Publisher: Columbia Business School Publishing |
| Publication Date: Jun 25, 2024 |
| Number of Pages: NA pages |
| Language: English |
| Binding: Hardcover |
| ISBN-10: 023120826X |
| ISBN-13: 9780231208260 |
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