Draws on a cutting-edge brain-scan study of people from around the world to shed new light on what stimulates interest in a product and compels us to buy it, refuting common assumptions and myths while answering questions about product placement, subliminal advertising and more. Reprint. A best-selling book.
| Author: Martin Lindstrom |
| Publisher: Currency |
| Publication Date: February 02, 2010 |
| Number of Pages: 272 pages |
| Language: English |
| Binding: Paperback |
| ISBN-10: 0385523890 |
| ISBN-13: 9780385523899 |
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