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INVISIBLE SELLING: THIS IS A STORY ABOUT HOW I LEARNED TO MARKET IN A LOW-TRUST WORLD
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Grand Central Publishing
Selling the Invisible: A Field Guide to Modern Marketing
Product Code:
9780446672313
ISBN13:
9780446672313
Condition:
New
$18.99
$18.24
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Selling the Invisible: A Field Guide to Modern Marketing
$18.99
$18.24
Sale 4%
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
| Author: Harry Beckwith |
| Publisher: Grand Central Publishing |
| Publication Date: March 20, 2012 |
| Number of Pages: 272 pages |
| Language: English |
| Binding: Paperback |
| ISBN-10: 0446672319 |
| ISBN-13: 9780446672313 |
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