101 Things I Learned?? in Product Design School

An engaging, enlightening, and cleverly illustrated guide to product design, written by experienced professional designers and instructors. Product design is not art, engineering, or craft, yet the skills and understandings it calls for touch all these areas. In 101 brief, illustrated lessons, this accessible guide leads students and design lovers into the vast field of product design through explorations such as: - Why all design occurs in relation to the body - Why every product must be designed as part of a system - The difference between clever and gimmicky, and between kitsch and camp - Why every product has a "right" weight - Why it's usually more effective to persuade through story than argument Written by three experienced design instructors and professionals, 101 Things I Learned(R) in Product Design School provides a concise, thoughtful starting point for understanding this complex field that shapes our lives every day.

Author: Sung Jang

Publisher: Crown

Publication Date: October 13, 2020

Number of Pages: 216 pages

Language: English

Binding: Hardcover

ISBN-10: 0451496736

ISBN-13: 9780451496737