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Univ of California Press
Big Brands Are Watching You : Marketing Social Justice and Digital Culture
Product Code:
9780520387065
ISBN13:
9780520387065
Condition:
New
$101.13
Big Brands Are Watching You : Marketing Social Justice and Digital Culture
$101.13
How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture? role in social and political activism? Big Brands Are Watching You? investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace. Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.
| Author: Francesca Sobande |
| Publisher: Univ of California Press |
| Publication Date: Jan 10, 2024 |
| Number of Pages: 252 pages |
| Language: English |
| Binding: Hardcover |
| ISBN-10: 0520387066 |
| ISBN-13: 9780520387065 |
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