The Online Copywriter's Handbook : Everything You Need to Know to Write Electronic Copy That Sells

The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.

Author: Robert W. Bly

Publisher: McGraw-Hill

Publication Date: February 20, 2003

Number of Pages: 336 pages

Language: English

Binding: Paperback

ISBN-10: 0658020994

ISBN-13: 9780658020995