SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs

Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet. ... SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years. To grow your business in today's economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it's about capturing demand -- grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results--Amazon.com.

Author: John Jantsch

Publisher: SEO for Growth

Publication Date: September 11, 2016

Number of Pages: 238 pages

Language: English

Binding: Paperback

ISBN-10: 0692769447

ISBN-13: 9780692769447