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Agents Of Change: Rethinking Insurance Agency Marketing

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Product Code: 9780692841044
ISBN13: 9780692841044
Condition: New
$12.62
In this engaging and easy-to-read book, follow along with fictional insurance agency owner, Jim Wakefield, as he fights to keep his struggling small business afloat. Slowly and surely, he discovers not only how to find more customers, but also how to retain them for the long-term through loyalty-generating marketing initiatives. During his year of eventual marketing mastery, Jim and his team bond closely as they overcome significant odds to reach a point of growth and sustainability. For clarity, the authors step in at the end of each chapter to provide further explanation and free valuable resources to help you attain the same success as Jim in your own hometown insurance agency...or any other business. The discoveries of fictional agency owner, Jim, and his team are factual and footnoted, and matching results from his activities can be found in hundreds of individual successes that Agency Marketing Machine has helped to produce for clients.

Author: MR John M Tate, MR Jay Adkins, Mrs Natalia Tate
Publisher: Hyndsight 20/20
Publication Date: Feb 03, 2017
Number of Pages: 176 pages
Language: English
Binding: Paperback
ISBN-10: 0692841040
ISBN-13: 9780692841044

Agents Of Change: Rethinking Insurance Agency Marketing

$12.62
 
In this engaging and easy-to-read book, follow along with fictional insurance agency owner, Jim Wakefield, as he fights to keep his struggling small business afloat. Slowly and surely, he discovers not only how to find more customers, but also how to retain them for the long-term through loyalty-generating marketing initiatives. During his year of eventual marketing mastery, Jim and his team bond closely as they overcome significant odds to reach a point of growth and sustainability. For clarity, the authors step in at the end of each chapter to provide further explanation and free valuable resources to help you attain the same success as Jim in your own hometown insurance agency...or any other business. The discoveries of fictional agency owner, Jim, and his team are factual and footnoted, and matching results from his activities can be found in hundreds of individual successes that Agency Marketing Machine has helped to produce for clients.

Author: MR John M Tate, MR Jay Adkins, Mrs Natalia Tate
Publisher: Hyndsight 20/20
Publication Date: Feb 03, 2017
Number of Pages: 176 pages
Language: English
Binding: Paperback
ISBN-10: 0692841040
ISBN-13: 9780692841044
 

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