Routledge
Social Media Influencers in Strategic Communication
Product Code:
9781032019840
ISBN13:
9781032019840
Condition:
New
$60.77
Social Media Influencers in Strategic Communication
$60.77
This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. It tackles strategic influencer communication from multi-disciplinary perspectives, from varying actor foci, and from different methodological frameworks and methods.
| Author: Nils S. Borchers |
| Publisher: Routledge |
| Publication Date: Jan 29, 2024 |
| Number of Pages: NA pages |
| Language: English |
| Binding: Paperback |
| ISBN-10: 1032019840 |
| ISBN-13: 9781032019840 |
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