List of figures -- List of tables -- List of contributors -- Forewords -- Acknowledgements -- Introduction -- Part I: the structure of supply in ski resorts -- The development of mountain tourism: historical and economic landmarks -- Primary markets for winter sports: a macro-economic approach -- Current issues in resort management: a micro-economic approach -- Part II: commercializing mountain resorts and managing customer expectations -- Commercializing mountain resorts: strategies and tactics -- The customer experience: from need, to purchase, and experience to loyalty -- Part III: mountain tourism in the post Covid-19 era and tourism forecasts for 2035 -- The Covid-19 crisis: a new start for the mountain tourism industry? -- The top five trends in mountain tourism set to emerge by 2035 -- Conclusion.
| Author: Armelle Solelhac |
| Publisher: Routledge |
| Publication Date: Jan 29, 2024 |
| Number of Pages: NA pages |
| Language: English |
| Binding: Paperback |
| ISBN-10: 1032064048 |
| ISBN-13: 9781032064048 |
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