Can the likes we give on Instagram and Facebook predict a purchase or foresee who will win the election? Yes, they can! Large digital platforms can target ads to hyper-segmented to influence audiences. It is the moment to think deeply about these technologies. As citizens, we must reflect on our digital future.
| Author: Cristina Fernandez-Rovira, Santiago Giraldo-Luque |
| Publisher: CRC Press |
| Publication Date: Oct 07, 2024 |
| Number of Pages: NA pages |
| Language: English |
| Binding: Paperback |
| ISBN-10: 1032103450 |
| ISBN-13: 9781032103457 |
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