Social Media Analytics, Strategies and Governance

The prolificacy and accessibility of technology and digital communications platforms is not only empowering a new form of communication between people and communities, but changing the way individuals, communities and society collectively think, act, and behave. Social media as an open-source tool has lowered the barrier for the consumption of digital and technologically based information, many platforms of which are free to use" by the user. Whilst this type of platform may have been initially designed as a tool for open communication and expression, it can also be utilised as a weaponized digital tool, with the potential to exploit people both indiscriminately on mass, or target specific groups of individuals"--

Author: Hamid Jahankhani

Publisher: CRC Press

Publication Date: Oct 04, 2024

Number of Pages: NA pages

Language: English

Binding: Paperback

ISBN-10: 1032153601

ISBN-13: 9781032153605