The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styes from the everyday to the extreme.
| Author: GORDON R. FOXALL |
| Publisher: Routledge |
| Publication Date: Mar 12, 2024 |
| Number of Pages: NA pages |
| Language: English |
| Binding: Hardcover |
| ISBN-10: 1032201576 |
| ISBN-13: 9781032201573 |
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