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Routledge

Appraisal and the Transcreation of Marketing Texts : Persuasion in Chinese and English

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Product Code: 9781032269337
ISBN13: 9781032269337
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$188.63
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Appraisal and the Transcreation of Marketing Texts : Persuasion in Chinese and English

$188.63

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Appraisal and the Transcreation of Marketing Texts : Persuasion in Chinese and English

Routledge

Appraisal and the Transcreation of Marketing Texts : Persuasion in Chinese and English


 
This book contributes to growing debates on transcreation, applying an Appraisal Theory approach to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation. This book will be of interest to students and scholars in translation and marketing studies.


Author: MAVIS (NGA-KI) HO
Publisher: Routledge
Publication Date: Jan 31, 2024
Number of Pages: NA pages
Language: English
Binding: Hardcover
ISBN-10: 1032269332
ISBN-13: 9781032269337
 

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