Routledge
Marketing Analysis in Sport Business : Global Perspectives
Product Code:
9781032298764
ISBN13:
9781032298764
Condition:
New
$60.77
Marketing Analysis in Sport Business : Global Perspectives
$60.77
This book explores sport marketing analytics. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how analytical procedures are the key to developing effective, evidence-based marketing practices that reflect consumer needs.
| Author: Kevin K. Byon, Brian H. Yim, James J. Zhang |
| Publisher: Routledge |
| Publication Date: Jan 29, 2024 |
| Number of Pages: NA pages |
| Language: English |
| Binding: Paperback |
| ISBN-10: 1032298766 |
| ISBN-13: 9781032298764 |
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