Routledge
The Role of Smart Technologies in Decision Making : Developing, Supporting and Training Smart Consumers
Product Code:
9781032308838
ISBN13:
9781032308838
Condition:
New
$60.77
This comprehensive book examines the impact of smart technologies in consumer behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.
| Author: Eleonora Pantano, Francesca Serravalle |
| Publisher: Routledge |
| Publication Date: May 27, 2024 |
| Number of Pages: NA pages |
| Language: English |
| Binding: Paperback |
| ISBN-10: 1032308834 |
| ISBN-13: 9781032308838 |
The Role of Smart Technologies in Decision Making : Developing, Supporting and Training Smart Consumers
$60.77
This comprehensive book examines the impact of smart technologies in consumer behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.
| Author: Eleonora Pantano, Francesca Serravalle |
| Publisher: Routledge |
| Publication Date: May 27, 2024 |
| Number of Pages: NA pages |
| Language: English |
| Binding: Paperback |
| ISBN-10: 1032308834 |
| ISBN-13: 9781032308838 |
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