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Routledge Chapman & Hall
Promotional Practices and Perspectives from Emerging Markets
Product Code:
9781032325491
ISBN13:
9781032325491
Condition:
New
$60.77
Promotional Practices and Perspectives from Emerging Markets
$60.77
This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers.
| Author: Sudhir Rana, Avinash K Shrivastava, Sachin Kumar Raut |
| Publisher: Routledge Chapman & Hall |
| Publication Date: May 27, 2024 |
| Number of Pages: NA pages |
| Language: English |
| Binding: Paperback |
| ISBN-10: 1032325496 |
| ISBN-13: 9781032325491 |
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