* One of the leading core textbooks globally on Sales Management; known for being more accessible, clear and practical. * Incorporates pedagogy throughout, which aid learning and ensures practical comprehension: insights from practising salespeople, ethical dilemmas that force thinking around challenging questions, exercises to cement knowledge. * Updated material covering new sales management research, hot topics such as technologies in sales management, and revised global case studies.
| Author: Thomas Ingram, Raymond LaForge, Raymond W. (University of Louisville LaForge, USA), Ramon Avila, Charles Schwepker Jr., Michael Williams |
| Publisher: Routledge |
| Publication Date: Jan 22, 2024 |
| Number of Pages: NA pages |
| Language: English |
| Binding: Paperback |
| ISBN-10: 1032426357 |
| ISBN-13: 9781032426358 |
