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Routledge
Relationship Marketing in Franchising and Retailing
Product Code:
9781032427997
ISBN13:
9781032427997
Condition:
New
$60.77
This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.
| Author: Lorelle Frazer, Park Thaichon, Scott Weaven |
| Publisher: Routledge |
| Publication Date: Oct 09, 2024 |
| Number of Pages: NA pages |
| Language: English |
| Binding: Paperback |
| ISBN-10: 103242799X |
| ISBN-13: 9781032427997 |
Relationship Marketing in Franchising and Retailing
$60.77
This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.
| Author: Lorelle Frazer, Park Thaichon, Scott Weaven |
| Publisher: Routledge |
| Publication Date: Oct 09, 2024 |
| Number of Pages: NA pages |
| Language: English |
| Binding: Paperback |
| ISBN-10: 103242799X |
| ISBN-13: 9781032427997 |
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