Routledge
Contemporary Marketing and Consumer Behaviour in Sustainable Tourism
Product Code:
9781032483511
ISBN13:
9781032483511
Condition:
New
$188.63
This insightful book explores contemporary consumer behaviour and marketing practices, exploring how to promote effectively towards sustainable tourism development through policies, practices and initiatives involving all stakeholders, including indigenous peoples, local communities, visitors, industry and governments. Proposing a mixture of theory and practice with practical case studies, this book is an important resource for students, researchers and academics in business and tourism, as well as managers and decision-makers globally--
| Author: Maria Palazzo, Pantea Foroudi |
| Publisher: Routledge |
| Publication Date: Mar 11, 2024 |
| Number of Pages: NA pages |
| Language: English |
| Binding: Hardcover |
| ISBN-10: 1032483512 |
| ISBN-13: 9781032483511 |
Contemporary Marketing and Consumer Behaviour in Sustainable Tourism
$188.63
This insightful book explores contemporary consumer behaviour and marketing practices, exploring how to promote effectively towards sustainable tourism development through policies, practices and initiatives involving all stakeholders, including indigenous peoples, local communities, visitors, industry and governments. Proposing a mixture of theory and practice with practical case studies, this book is an important resource for students, researchers and academics in business and tourism, as well as managers and decision-makers globally--
| Author: Maria Palazzo, Pantea Foroudi |
| Publisher: Routledge |
| Publication Date: Mar 11, 2024 |
| Number of Pages: NA pages |
| Language: English |
| Binding: Hardcover |
| ISBN-10: 1032483512 |
| ISBN-13: 9781032483511 |
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