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Cambridge University Press

Language Awareness in Business and the Professions

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Product Code: 9781108735964
ISBN13: 9781108735964
Condition: New
$33.50
The crucial role language plays in constituting our reality, and in achieving political influence and control, has long been known in scholarship. However, appreciation of the role of language in understanding our social realities and power relations has not been fully translated to education or even to research beyond linguistically focussed academic strands. Bringing together well-established scholars from a range of disciplines, this book demonstrates why language awareness and discourse consciousness should be considered a key skill in business and professional life, and looks closely at language in areas such as entrepreneurship, leadership, human resource management, medical, financial, or business communication, ecology, media, and politics. The authors demonstrate how the understanding of the minutiae of language use in a variety of professional contexts leads to knowledge that will empower future generations of professionals and enable them to develop a self-reflexive, critical, and more ethical practice.


Author: Erika Darics
Publisher: Cambridge University Press
Publication Date: Mar 07, 2024
Number of Pages: NA pages
Language: English
Binding: Paperback
ISBN-10: 1108735967
ISBN-13: 9781108735964

Language Awareness in Business and the Professions

$33.50
 
The crucial role language plays in constituting our reality, and in achieving political influence and control, has long been known in scholarship. However, appreciation of the role of language in understanding our social realities and power relations has not been fully translated to education or even to research beyond linguistically focussed academic strands. Bringing together well-established scholars from a range of disciplines, this book demonstrates why language awareness and discourse consciousness should be considered a key skill in business and professional life, and looks closely at language in areas such as entrepreneurship, leadership, human resource management, medical, financial, or business communication, ecology, media, and politics. The authors demonstrate how the understanding of the minutiae of language use in a variety of professional contexts leads to knowledge that will empower future generations of professionals and enable them to develop a self-reflexive, critical, and more ethical practice.


Author: Erika Darics
Publisher: Cambridge University Press
Publication Date: Mar 07, 2024
Number of Pages: NA pages
Language: English
Binding: Paperback
ISBN-10: 1108735967
ISBN-13: 9781108735964
 

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