Disciplined Entrepreneurship Startup Tactics : 15 Tactics to Turn Your Business Plan into a Business

A hands-on, practical roadmap to get from great idea to successful company In Disciplined Entrepreneurship: Startup Tactics, renowned entrepreneur and Executive Director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling Disciplined Entrepreneurship, the author delivers a startlingly complete and comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth. This is not a theoretical book. You?l find ground-level, down-and-dirty entrepreneurial tactics?ike how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products?hat keep your firm growing. These tactics maximize your impact with limited resources. You?l also discover: Effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions Tactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional product Methods for equity distribution that minimize conflict and maximize investor return An invaluable resource for founders and entrepreneurs, Disciplined Entrepreneurship: Startup Tactics will also benefit any professional working at an early-stage startup or launching new products looking for concrete solutions to the most common and difficult problems faced by young companies and the people who work in them.

Author: Paul Cheek

Publisher: John Wiley & Sons

Publication Date: Apr 02, 2024

Number of Pages: 294 pages

Language: English

Binding: Hardcover

ISBN-10: 1394223358

ISBN-13: 9781394223350