Sale 9%
Kogan Page
Brand Management : Principles and Applications for Effective Branding
Product Code:
9781398611580
ISBN13:
9781398611580
Condition:
New
$45.09
Brand Management : Principles and Applications for Effective Branding
$45.09
Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility.
| Author: Jaywant Singh, Paurav Shukla |
| Publisher: Kogan Page |
| Publication Date: May 28, 2024 |
| Number of Pages: NA pages |
| Language: English |
| Binding: Paperback |
| ISBN-10: 1398611581 |
| ISBN-13: 9781398611580 |
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