Boeing versus Airbus: The Inside Story of the Greatest International Competition in Business

The author of The Sporty Game journeys behind the scenes to examine the high-stakes rivalry between the world's two largest aircraft manufacturers--Boeing and Airbus--drawing on interviews with industry insiders to reveal how Boeing lost its edge in the marketplace and what it is doing to reclaim its status. Reprint. 20,000 first printing.

Author: John Newhouse

Publisher: Vintage

Publication Date: January 08, 2008

Number of Pages: 272 pages

Language: English

Binding: Paperback

ISBN-10: 1400078725

ISBN-13: 9781400078721