Retailers need more than crossed fingers to get and keep customers. In-store promotion-everything from in-store branding to events-is the most effective and economical way to do that. A Retailer's Guide to Frugal In-Store Promotions gives retailers the benefit of Carolyn Howard-Johnson's nearly three decades experience as founder and manager of her own chain of stores, a stint as a New York publicist, and as a retail consultant and journalist. It is the first in the Survive and Thrive series for retailers in her USA Book News award-winning HowToDoItFrugally.com books.
Author: Carolyn Howard-Johnson |
Publisher: Createspace Independent Publishing Platform |
Publication Date: Feb 23, 2009 |
Number of Pages: 122 pages |
Binding: Paperback or Softback |
ISBN-10: 1441467246 |
ISBN-13: 9781441467249 |