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A Retailer's Guide To Frugal In-Store Promotions: How-To Increase Profits And Spit In The Eyes Of Economic Downturns Using Thrifty Events And Sales Te

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Product Code: 9781441467249
ISBN13: 9781441467249
Condition: New
$20.06

A Retailer's Guide To Frugal In-Store Promotions: How-To Increase Profits And Spit In The Eyes Of Economic Downturns Using Thrifty Events And Sales Te

$20.06
 
Retailers need more than crossed fingers to get and keep customers. In-store promotion-everything from in-store branding to events-is the most effective and economical way to do that. A Retailer's Guide to Frugal In-Store Promotions gives retailers the benefit of Carolyn Howard-Johnson's nearly three decades experience as founder and manager of her own chain of stores, a stint as a New York publicist, and as a retail consultant and journalist. It is the first in the Survive and Thrive series for retailers in her USA Book News award-winning HowToDoItFrugally.com books.


Author: Carolyn Howard-Johnson
Publisher: Createspace Independent Publishing Platform
Publication Date: Feb 23, 2009
Number of Pages: 122 pages
Binding: Paperback or Softback
ISBN-10: 1441467246
ISBN-13: 9781441467249
 

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