Meisel Press
Introduction to Marketing - Principles of Wholesale and Retail Distribution
Product Code:
9781443722995
ISBN13:
9781443722995
Condition:
New
$48.71
Introduction to Marketing - Principles of Wholesale and Retail Distribution
$48.71
This book has a definite objective to combine a treatment of general marketing methods and principles with a more detailed treatment of retailing, particularly the operation of small and medium-size stores. It is believed that one cannot properly understand retailing without some knowledge of market economics and wholesaling. Students will understand retail store operation better if they first secure a general knowledge of the field of marketing and know the place of retailing in the overall picture. Therefore, market economics, the physical handling of goods, and wholesaling are treated before the discussion of retailing is begun.
| Author: Paul Dulaney Converse |
| Publisher: Meisel Press |
| Publication Date: Nov 04, 2008 |
| Number of Pages: 620 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 1443722995 |
| ISBN-13: 9781443722995 |
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