Wiley-Blackwell
Campaign Communication and Political Marketing
Product Code:
9781444332346
ISBN13:
9781444332346
Condition:
New
$133.26
Campaign Communication and Political Marketing
$133.26
Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.
- Offers comparative analyses of campaigns from country to country
- Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more
- Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy
- Analyses the impact of digital media and 24/7 news cycle on campaign conduct
| Author: Philippe J. Maarek |
| Publisher: Wiley-Blackwell |
| Publication Date: May 06, 2011 |
| Number of Pages: 288 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 1444332341 |
| ISBN-13: 9781444332346 |
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