The SAGE Handbook of Marketing Theory : 9781446270516

This exciting new Handbook brings together the latest in debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors. The collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory.

Author: Pauline Maclaran

Publisher: Sage Publications Ltd

Publication Date: Mar 25, 2013

Number of Pages: 544 pages

Binding: Paperback or Softback

ISBN-10: 1446270513

ISBN-13: 9781446270516