Wish You Were Here
$9.26
Createspace Independent Publishing Platform
Wish You Were Here: The Branding of Stockholm and Destinations
Product Code:
9781456414238
ISBN13:
9781456414238
Condition:
New
$45.00
$43.38
Sale 4%
Wish You Were Here: The Branding of Stockholm and Destinations
$45.00
$43.38
Sale 4%
Wish You Were Here, The Branding of Stockholm and Destinations, covers the key elements in developing a successful destination branding programme and gives an insight into the branding of Stockholm, The Capital of Scandinavia. The book also looks at other relevant examples from around the world, such as New York, Liverpool, Barcelona, The Ice Hotel, Hollywood and more. It examines the similarities with the branding of consumer products as well as the major differences and challenges. The book is for anyone who enjoys cities, branding or both. Julian Stubbs is an English writer and brand strategist and the person behind the branding of Stockholm, The Capital of Scandinavia. In his distinctive English style he makes the journey through the branding of destinations both enjoyable and informative.
| Author: Julian Stubbs |
| Publisher: Createspace Independent Publishing Platform |
| Publication Date: Jan 02, 2011 |
| Number of Pages: 238 pages |
| Binding: Paperback or Softback |
| ISBN-10: 1456414232 |
| ISBN-13: 9781456414238 |
