Springer
Products and Process Innovation in the Food Industry
Product Code:
9781461284338
ISBN13:
9781461284338
Condition:
New
$180.44
Products and Process Innovation in the Food Industry
$180.44
Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process.
| Author: Klaus Gønter Grunert |
| Publisher: Springer |
| Publication Date: Sep 17, 2011 |
| Number of Pages: 242 pages |
| Binding: Paperback or Softback |
| ISBN-10: 1461284333 |
| ISBN-13: 9781461284338 |
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