Penguin Random House LLC
Customer-Centric Leadership: 8 Principles for a Customer-Centric Culture
$21.57
Createspace Independent Publishing Platform
So You Want To Be Customer-Centric?: 8 Steps To Profitable Customer Relations
Product Code:
9781463785147
ISBN13:
9781463785147
Condition:
New
$13.20
So You Want To Be Customer-Centric?: 8 Steps To Profitable Customer Relations
$13.20
Despite proclaiming the contrary, most businesses don't really care about their customers. Sure, they swear blind that the customer is at the heart of everything they do. But when push comes to shove, customer happiness comes second to quarterly profits and Christmas bonuses. In just 99 pages, So You Want to Be Customer-Centric? helps you shake the habits that are preventing companies being truly customer-centric. This straight-talking executive action guide helps you focus on customers in spite of budget constraints, corporate politics, organizational silos and ambivalent data. Not because it's a nice thing to do, but because it is ultimately more profitable. The book includes case studies and best practice insight from senior executives who have been there: C&A, ING, Lexus Europe, L'Or?al Group, Orange Business Services, Philips, Sanoma Magazines International and the World Economic Forum.
| Author: Alain Thys |
| Publisher: Createspace Independent Publishing Platform |
| Publication Date: Sep 14, 2011 |
| Number of Pages: 102 pages |
| Binding: Paperback or Softback |
| ISBN-10: 1463785143 |
| ISBN-13: 9781463785147 |
Related Products
Sale 10%
Createspace Independent Publishing Platform
So You Want To Be Rich: 8 Steps To Personal Success
$12.62
Sale 8%
