Createspace Independent Publishing Platform
One Hard Question: The secret behind the world's biggest brands
Product Code:
9781466407060
ISBN13:
9781466407060
Condition:
New
$20.97
One Hard Question: The secret behind the world's biggest brands
$20.97
This book is an attempt to explain how great brands came into being and how companies and individuals can produce great brands today. Our premise it that all these successes involved asking One Hard Question. The only way to find the right answer was to ask the right question in the first place. Of course not all the examples discussed in the book are successes, but there's much to be learned from these too. The book will be of interest whether you're a marketing executive, an agency person (of whatever ilk) or a student. Or just someone who'd like to understand a bit more about the brand-centric universe we live in.
| Author: Stephen Foster |
| Publisher: Createspace Independent Publishing Platform |
| Publication Date: Nov 21, 2011 |
| Number of Pages: 160 pages |
| Binding: Paperback or Softback |
| ISBN-10: 1466407069 |
| ISBN-13: 9781466407060 |
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