Business Science Reference
Successful Customer Relationship Management Programs and Technologies: Issues and Trends
Product Code:
9781466602885
ISBN13:
9781466602885
Condition:
New
$206.60
Successful Customer Relationship Management Programs and Technologies: Issues and Trends
$206.60
The field of Customer Relationship Management (CRM) has broadened greatly in recent years as technological applications have expanded. Successful Customer Relationship Management Programs and Technologies: Issues and Trends offers the latest research and developments for researchers, practitioners, and academics alike. This volume contains case studies, methodologies, frameworks, and architectures, and generally the cutting edge in research within the field of customer relationship management. In order to stay abreast of the latest updates in the field, a volume like this serves as a reference book and handbook for semantics and follow-through for managers and decision-makers.
| Author: Riyad Eid |
| Publisher: Business Science Reference |
| Publication Date: Mar 31, 2012 |
| Number of Pages: 360 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 1466602880 |
| ISBN-13: 9781466602885 |
Related Products
Sale 4%
Independently Published
Customer Relationship Management and Business Driven Technology
$45.00
$43.38
Sale 1%
Sale 2%
Cambria Press
Effective Customer Relationship Management: How Emotion Drives Sustainable Success
$99.95
$98.22