Information Science Reference
Mobile Services Industries, Technologies, and Applications in the Global Economy
$212.06
Information Science Reference
Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy
Product Code:
9781466619395
ISBN13:
9781466619395
Condition:
New
$212.06
Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy
$212.06
As business paradigm shifts from a desktop-centric environment to a data-centric mobile environment, mobile services provide numerous new business opportunities, and in some cases, challenge some of the basic premises of existing business models. Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy seeks to foster a scientific understanding of mobile services, provide a timely publication of current research efforts, and forecast future trends in the mobile services industry. This book is an ideal resource for academics, researchers, government policymakers, as well as corporate managers looking to enhance their competitive edge in or understanding of mobile services.
| Author: In Lee |
| Publisher: Information Science Reference |
| Publication Date: Jul 31, 2012 |
| Number of Pages: 452 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 1466619392 |
| ISBN-13: 9781466619395 |
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