Cultural and Technological Influences on Global Business

Technology is a key driver behind the effects of contemporary globalization on business and other organizations worldwide. Understanding this phenomena in connection with the impact of cultural variations can help improve business and product life cycles in an era in which corporate capital and liquidity buffers must be increased for unexpected developments in global markets. Cultural and Technological Influences on Global Business is a leading publication in its field emphasizing the importance of deeply exploring the effects of cultures and technologies on the global business sector. This reference source is beneficial for professionals, researchers, and practitioners who wish to broaden their understanding of the direct relationship between culture and technology in the international business realm.

Author: Bryan Christiansen

Publisher: Business Science Reference

Publication Date: Apr 30, 2013

Number of Pages: 664 pages

Binding: Hardback or Cased Book

ISBN-10: 1466639660

ISBN-13: 9781466639669