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Business Science Reference
Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices
Product Code:
9781466640146
ISBN13:
9781466640146
Condition:
New
$206.60
Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices
$206.60
Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.
| Author: Purnendu Tripathi |
| Publisher: Business Science Reference |
| Publication Date: May 31, 2013 |
| Number of Pages: 390 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 1466640146 |
| ISBN-13: 9781466640146 |
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