Business Science Reference
Cases on Consumer-Centric Marketing Management
Product Code:
9781466643574
ISBN13:
9781466643574
Condition:
New
$195.68
Cases on Consumer-Centric Marketing Management
$195.68
As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.
| Author: VIMI Jham |
| Publisher: Business Science Reference |
| Publication Date: Jul 31, 2013 |
| Number of Pages: 373 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 1466643579 |
| ISBN-13: 9781466643574 |
Related Products
Sale 7%
Morgan James Publishing
Making The Healthcare Shift: The Transformation To Consumer-Centricity - 9781642791013
$17.95
$16.77
World Scientific Publishing Company
Marketing Management in Geographically Remote Industrial Clusters: Implications for Business-To-Consumer Marketing
$123.55
Sale 6%
