Sale 8%
Business Science Reference
Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media
Product Code:
9781466645783
ISBN13:
9781466645783
Condition:
New
$195.68
Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media
$195.68
Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese "pushing hand" operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.
| Author: Mei Wu |
| Publisher: Business Science Reference |
| Publication Date: Sep 30, 2013 |
| Number of Pages: 326 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 1466645784 |
| ISBN-13: 9781466645783 |
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