Independently Published
Digital CRM: Strategies and Emerging Trends: Building Customer Relationship in the Digital Era
$14.74
Business Science Reference
Marketing in the Cyber Era: Strategies and Emerging Trends
Product Code:
9781466648647
ISBN13:
9781466648647
Condition:
New
$206.60
Marketing in the Cyber Era: Strategies and Emerging Trends
$206.60
The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in today's economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.
| Author: Ali Ghorbani |
| Publisher: Business Science Reference |
| Publication Date: Dec 31, 2013 |
| Number of Pages: 357 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 1466648643 |
| ISBN-13: 9781466648647 |
Related Products
