Sage Publications Ltd
International and Cross-Cultural Business Research - 9781473975897
Product Code:
9781473975897
ISBN13:
9781473975897
Condition:
New
$75.85
International and Cross-Cultural Business Research - 9781473975897
$75.85
Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures.
Through the implementation of methodological pluralism, International and Cross-Cultural Business Research investigates the various cultural influences that affect business theories and practices across the world, particularly the specific management styles, behavioral standards, and consumer attitudes that exist in developing nations.
Examples and theoretical understanding as well as vignettes, diagrams and figures are used to illustrate these key considerations, including:
Through the implementation of methodological pluralism, International and Cross-Cultural Business Research investigates the various cultural influences that affect business theories and practices across the world, particularly the specific management styles, behavioral standards, and consumer attitudes that exist in developing nations.
Examples and theoretical understanding as well as vignettes, diagrams and figures are used to illustrate these key considerations, including:
- Language and the role of the dominant culture
- Design and implementation
- Methodological issues
- Strategies for improving its relevance within international business.
Ideal for students, researchers, and practitioners looking to do business research in an international or cross-cultural context.
| Author: Jean-Claude Usunier |
| Publisher: Sage Publications Ltd |
| Publication Date: Apr 13, 2017 |
| Number of Pages: 200 pages |
| Binding: Paperback or Softback |
| ISBN-10: 1473975891 |
| ISBN-13: 9781473975897 |
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