Written for small business owners, entrepreneurs and consultants, particularly those who serve business-to-business (B2B) markets, this book helps them discover their unique competitive advantage in the marketplace. Topics include: * Why You Have No Competition * Why Everything (and Nothing) is Your Competition * The Follow-Up Fallacy * Methods of Sales Forecasting and Pricing Strategies * The Monopoly Myth * Why Surveys Lie * How to Plan for Sales Slumps.
Author: Heidi Thorne |
Publisher: Createspace Independent Publishing Platform |
Publication Date: Mar 27, 2012 |
Number of Pages: 128 pages |
Binding: Paperback or Softback |
ISBN-10: 1475017650 |
ISBN-13: 9781475017656 |