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Createspace Independent Publishing Platform
BMW: Exploring Customer Attitudes
Product Code:
9781478328186
ISBN13:
9781478328186
Condition:
New
$30.44
BMW: Exploring Customer Attitudes
$30.44
Giving the powerful means of branding and brand-based differentiation for creating and sustaining a competitive advantage especially in highly competitive markets such as the automobile market, this book explores brand attitudes of existing and potential customers towards the brand BMW. Moreover, this book analyzes the level and source of customer satisfaction as well as the level and source of customer loyalty of existing and potential customers.
| Author: Marion Weiler |
| Publisher: Createspace Independent Publishing Platform |
| Publication Date: Jan 03, 2005 |
| Number of Pages: 114 pages |
| Binding: Paperback or Softback |
| ISBN-10: 1478328185 |
| ISBN-13: 9781478328186 |
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