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Marketing Planning for Information Technology: A step-by-step guide to producing and executing a business-to-business marketing plan for IT vendors

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Product Code: 9781481882002
ISBN13: 9781481882002
Condition: New
$26.14

Marketing Planning for Information Technology: A step-by-step guide to producing and executing a business-to-business marketing plan for IT vendors

$26.14
 
A step-by-step guide to producing and executing a business-to-business marketing plan for information technology [IT] vendors in software, hardware or services businesses including Cloud computing.This book is designed for customization to an IT vendor who requires the same marketing plan framework to be implemented worldwide in order to reduce cost and risk, and simultaneously create the opportunity for insight by comparing the impact of strategy and tactics in different regions or markets.The book is then supported by customized training courses online or onsite. Please contact the Publisher if customization is of interest www.idlworldwide.com.


Author: Neil G. MacArthur
Publisher: Createspace Independent Publishing Platform
Publication Date: Jan 04, 2013
Number of Pages: 94 pages
Binding: Paperback or Softback
ISBN-10: 1481882007
ISBN-13: 9781481882002
 

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