Createspace Independent Publishing Platform
The Commercial Exploitation of Color as a Consumer Stimulus
Product Code:
9781482696554
ISBN13:
9781482696554
Condition:
New
$18.80
The Commercial Exploitation of Color as a Consumer Stimulus
$18.80
The extensive use of color in the word of marketing raises the need for analyzing the physical and psychological options of the color. The current research is an introduction to the use of color in business and explores its value for the right positioning to the mind of the consumers.
| Author: Vasileios Yfantis |
| Publisher: Createspace Independent Publishing Platform |
| Publication Date: Mar 07, 2013 |
| Number of Pages: 70 pages |
| Binding: Paperback or Softback |
| ISBN-10: 148269655X |
| ISBN-13: 9781482696554 |
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