Createspace Independent Publishing Platform
Business-Driven Communications: Setting a Higher Standard to Reach Target Audiences, Grow Revenue and Capture New Markets
Product Code:
9781494371029
ISBN13:
9781494371029
Condition:
New
$17.51
Business-Driven Communications: Setting a Higher Standard to Reach Target Audiences, Grow Revenue and Capture New Markets
$17.51
Twenty-year IT industry communications leader Leigh Ann Schmidt wants every company to be good at public relations. Corporate PR, as a strategic driver for businesses, is dying because of the mismanagement of the function in-house, an over-reliance on outside PR agencies, and an increasing gap between business knowledge and functional output. Aimed at CEOs, Business-Driven Communications shows organizations how they can elevate their communications teams to become drivers of profitable bottom-line growth. But readers don't need an MBA to read it. The author's simple, direct and to-the-point style makes it easy for anybody in any business function - in any industry around the world - to understand how they can achieve communications excellence.
| Author: Leigh Ann Schmidt |
| Publisher: Createspace Independent Publishing Platform |
| Publication Date: Dec 03, 2013 |
| Number of Pages: 110 pages |
| Binding: Paperback or Softback |
| ISBN-10: 1494371022 |
| ISBN-13: 9781494371029 |
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