Marketing Power for Financial Advisors: How to Attract a Predictable Flow of Your Ideal Clients for a More Rewarding Practice : 9781496931788

Marketing Power for Financial Advisors helps you avoid common missteps that stunt your growth such as presenting yourself as just another look-alike financial advisor, squandering your resources on trial-and-error marketing, trying to appeal to everyone, being mesmerized by the latest marketing tactic, or falling into the trap of calling on one and only one marketing tactic. Instead, you can gain marketing leverage by following the 3 P's of growth: Planning -- How to generate your marketing Plan to help you attract a steady stream of qualified prospects. Packaging -- How to communicate your Story to grab your desired audience. Promoting -- How to spread the word about your story through productive Promotions and tactics To experience sustainable growth over a period of years, financial advisors must incorporate Planning, Packaging, and Promoting into their practice. This book nimbly guides you through each of these three essentials with the exact systems and tools you'll need to ignite your marketing momentum and realize the success you desire.

Author: Bob Hanson

Publisher: Authorhouse

Publication Date: Oct 01, 2014

Number of Pages: 120 pages

Binding: Paperback or Softback

ISBN-10: 1496931785

ISBN-13: 9781496931788