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Globe Pequot Publishing Group Inc/Bloomsbury

Keeping Up the Kardashian Brand: Celebrity, Materialism, and Sexuality

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Product Code: 9781498520614
ISBN13: 9781498520614
Condition: New
$71.24

Keeping Up the Kardashian Brand: Celebrity, Materialism, and Sexuality

$71.24
 
The Kardashian family is a contemporary cultural touchstone, recognizable throughout the world, connoting warrantless celebrity, voluptuous beauty, and social media savviness. This book explores the Kardashians' brand and celebrity via narrative discourse analyses of the television reality series Keeping Up with the Kardashians, social media utilization, and popular press presence. This three-pronged study of Kardashian media permits insights into contemporaneous American culture, namely societal norms, values, and ideologies, as well as structural and cultural aspects of cross-platform brand creation.


Author: Amanda Scheiner McClain
Publisher: Globe Pequot Publishing Group Inc/Bloomsbury
Publication Date: Aug 26, 2015
Number of Pages: 158 pages
Binding: Paperback or Softback
ISBN-10: 1498520618
ISBN-13: 9781498520614
 

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